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How Influence by Robert Cialdini Explains the Race Card’s Effectiveness

Book cover for Influence by Robert Cialdini

While reading Influence: The Psychology of Persuasion by Robert Cialdini, I had an epiphany. For the last decade or more, the political left has been able to dismiss much of the right’s arguments simply by calling them “racist.” (Also applies to sexist, homophobe, et al.) This has always been known to be a disingenuous argument, but it …

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